"CHIC” MAGNET features WINA 100 Brand Chicory, the same chicory included in Imperial Chicory Plus, Imperial Alfa-Rack Plus and Imperial Extreme, now available by itself. WINA100 Brand Chicory is specially selected for whitetail food plots in climates where periodic heat and drought of late summer and early fall may slow production of other forages.

More tender and less leathery and waxy than other chicories, WINA-100 Brand Chicory is dramatically more attractive and palatable to deer. And at up to 44% protein, “CHIC” MAGNET provides deer with the protein levels they need to maximize health and antler growth. The most attractive and palatable chicory product on the market! 3lbs. Covers 1 Acre.

Chicory Plus is recommended for planting in slightly well-drained soils to heavier soils that hold moisture. It can be planted in the spring or fall in most areas, and it can last three to five years with a single planting.

-Very Fast Establishment.

-Easy to plant.

-Produces over 2 tons of forage per acre, which is much higher than the over-hyped spring and summer blends.

-Can be rotated as a rotational plot with a fall annual product.

-Provides excellent brood habitat for turkeys and other birds in the early stages of development. 

-Blend of three legumes, including LabLab and special soybeans developed for prolific growth

-Combined with fast-growing, tall, palatable forages which help protect legumes from over-grazing

-Can be rotated with fall/winter annuals

-Plants 1 acre

PowerPlant adds additional high-protein forage to your existing plots of Imperial Clover and Alfa-Rack. Offering top quality forage diversity can increase the carrying capacity of your land. PowerPlant produces over 30 percent protein and also provides good cover for bedding. PowerPlant is a blend developed at the Whitetail Institute. It contains 4 legumes that have an excellent chance of survival because they are blended with a palatable crop of forages that grow taller and can protect the other plants from overgrazing at an early stage that could eliminate them

The unique seed blend includes small amounts of sorghum and sunflowers along with heavy doses of beans and peas.  The specially developed legumes found in PowerPlant are fast growing and extremely high in protein. Because of the unique blend of forages and fast growing capabilities, PowerPlant can be planted in smaller acreages and has a much better chance of surviving relatively heavy browsing.

Big bucks often live off the beaten path, great distances from perfect soil conditions and in areas where bringing a tractor is out of the question. Does that mean you can’t put a food plot deep in the woods where big bucks live? No. It means you need Secret Spot.

Secret Spot is the original "personal" food plot planting designed to be planted in that small clearing in the middle of the woods where big deer like to hang out. Secret Spot will attract and stop deer close to your stand. It is so easy to plant and effective that you'll buy a bag for every stand! You only need one bag to plant a “personal” (4500 square foot) food plot around your stand.

We know soil conditions aren’t always perfect so we added a PH booster to Secret Spot. Even if soil conditions aren’t perfect, Secret Spot can grow. Secret Spot requires just a little sweat equity and sprouts in a week or so with moist soil so it can be planted in the late summer or early fall and will be ready in time for deer season.

Best of all, the only equipment needed to plant Secret Spot is a rake, a little fertilizer and a little elbow grease. The area where the plot will grow needs to be raked to remove grass and debris.  Then you spread the seed, lightly re-rake the area to ensure good seed and soil contact and presto!  In a week or so, the seed will sprout with adequate rainfall. 

With Secret Spot you can provide a great food plot for the deer right where they live instead of trying to entice them to come to some far off food plot. You can create your own Secret Spot that only you and the deer know about.

When our Field Testers asked us to develop a fall forage blend that would provide rapid growth, attraction and abundant forage in the early and late seasons, the Institute was listening.  During the Institute’s customarily exhaustive research and development, the new Pure Attraction surprised even its toughest testers – the Whitetail Institute. 

Pure Attraction is made up of WINA Brand forage oats, winter peas and brassicas which results in a food plot that is producing something that attracts deer in both the early season when deer are in their regular feeding patterns and during the late season when deer are looking for high energy food.

Pure Attraction sprouts quickly and is easy to grow because it can tolerate a wide range of conditions.  Pure Attraction is drought-resistant and winter hardy, which makes it the perfect blend for varying climates.

TALL TINES TUBERS is designed to provide deer with two food sources (forage and tubers) for late fall through winter.

The turnip variety in TALL TINES TUBERS is not just another commodity-type seed turnip.  Commodity type seeds often packaged as food plot products for deer were developed for grazing by livestock or for harvest.  These types of turnips aren’t always attractive to deer so we developed our own variety.

Unlike commodity-seed type turnips, TALL TINES TUBERS is the only tuber variety specifically developed for whitetail deer food plots.   The new turnip variety in TALL TINES TUBERS was developed over six years of exhaustive research, development and testing under real-world conditions on wild, free-ranging deer across the United States and Canada to be sure it would be as productive and attractive to deer as possible.

Research and development started with identifying specific traits that would make the new turnip variety ideal for whitetail food plots which include rapid stand establishment, cold tolerance and attractiveness to whitetails. 

If you have out-of-the-way or hard-to-get-to locations you have always wanted to plant; or you simply don’t have access to a tractor or cultivating equipment, the new IMPERIAL "NO-PLOW" WILDLIFE SEED BLEND is the perfect product for you. NO-PLOW is also excellent in drier climates where summer rainfall can not be counted on. The Whitetail Institute released No-Plow in response to hundreds of requests and inquiries from hunters for a quality seed formulation that can be planted without the use of equipment or cultivation. 

Like Imperial Clover and Alfa-Rack, Extreme can last up to five years without replanting, which can save you money by not having to replant every year and all the while providing vital protein to whitetail herds’ season after season.

In a perfect world, Imperial Clover and Alfa Rack would grow anywhere.  We don’t live in a perfect world!  If you are dealing with less than perfect soil conditions or in a climate that doesn’t receive large amounts of annual rainfall, Extreme is the answer.          

It’s a frustrating situation many hunters and land managers face every year.  Some of their best hunting spots have the worst soil or their rainfall is so low (below 30 inches) that there is not adequate moisture to support a good perennial forage crop that is vital for their whitetail herds and other wildlife. With the toughest planting conditions in mind, the Whitetail Institute set out to develop a perennial crop that would survive and thrive in poor soils and under extremely dry conditions. They succeeded with Imperial Whitetail Extreme, the latest perennial seed blend scientifically developed by the Institute to appeal to the taste of a whitetail.

Imperial Clover is unsurpassed when it comes to attractiveness. One of the traits exhibited by Imperial Whitetail Clover is its incredible attractiveness to deer. It doesn’t matter how nutritious a food plot is if deer won’t eat it! Because of its design, Imperial Clover is lush, sweet, highly digestible forage that is a virtual magnet to deer. It pulls deer from surrounding areas….even from your neighbor’s side of the fence.

Imperial Whitetail Clover has always been and continues to be the standard by which all other food plot offerings are measured. When we completed work on the new Insight Clover and added it to the Imperial Clover blend, we raised the industry benchmark again.

Forgive us for being a little scientific and longwinded. We get a little excited when it comes to discussing clover, almost as excited as you get when you shoot a big buck over Imperial Clover. Almost.